Types of recruitment bias
There are two types of recruitment bias: conscious and unconscious.
- Conscious bias: involves deliberate actions that specifically result in prejudice and discrimination.
- Unconscious bias: a more common form of bias that manifests unconsciously.
Various laws protect people from both forms of bias. For example, in the UK, the
Equality Act 2010 doesn’t differentiate between conscious or unconscious bias, and either is illegal, whereas the
Equal Employment Opportunity Commission prohibits “willful, intentional and unintentional” discrimination.
Bias in the hiring process
Building a bias-free recruitment pipeline is a critical first step towards building a diverse workplace.
1. Recruitment ads
Before anything, you need to check employment adverts. There are tonnes of examples of job ads appealing to one demographic, thus discriminating against others. See some examples in our job ads post here.
Be exceptionally careful with how recruitment ads are worded. Subtle wording and imagery can discriminate before candidates even apply.
For example, asking for a ‘barmaid’ is fairly explicit. But, less obvious phrases run the risk of being discriminatory too.
Asking for a ‘head-strong leader’ or ‘strategic leader’ also risks female discrimination and male stereotyping. And on the flip side, asking for a ‘considerate leader’ or ‘cooperative manager’ risks male discrimination and female stereotyping.
Be aware of gender-coded words. These can arise in recruitment ads or practically any other stage of the recruitment process.
Your action points:
- Make sure ads are checked by multiple team members and analysed for unconscious bias and gender-coded terms.
- Keep ads inclusive and neutral to select talent from all socioeconomic and ethnic backgrounds.
2. Interviews and screeningTraditional recruitment tends to involve a series of manual screening processes ranging from questionnaires and aptitude tests to interviews. Also, roles in industries such as software sometimes involve specific screening tasks, such as
code challenges.While traditional recruitment practices work well for most, issues can creep in if they’re not properly maintained or checked for bias. For example, some forms of interviews that
promote competitiveness have been found to
magnify stereotypes, e.g.
Forbes found that Asians felt stereotyped as “good with numbers”.
Quieter individuals with specific soft skills can be marginalised, and those with superior skill sets to louder members of the group don’t always shine.
As a result, there’s a growing appetite to focus on individual interviews rather than group interviews. If your business uses group interviews and focus groups, discuss whether they could be creating unconscious bias.
One alternative is using psychometric tests that objectively screen candidates for skills and abilities that aren’t culturally, socioeconomically or racially/ethnically placed.
Your action points:- Interview questions should be neutral and non-invasive into personal information not relevant to the role.
- You should be aware of how interviews mask essential soft skills.
3. Recruiter educationRecruiters should educate themselves and their team members to audit forms of unconscious bias. Various online training platforms are designed for that, and you can find free tests such as
Harvard’s Project ImplicitProject Implicit is a non-profit group dedicated to
“understanding attitudes, stereotypes, and other hidden biases that influence perception, judgement, and action…for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.”Many larger businesses and enterprises organise specific initiatives to ensure they’re meeting diversity and inclusion targets. But smaller businesses and SMBs should take an active interest too. It’s essential to
document recruitment processes and
audit data regularly to ensure that unconscious bias isn’t seeping into processes.
Your action points:- Recruiters should be educated with diversity and inclusion information.
- Develop strategies to inform hiring staff of their potential unconscious bias.
- Conduct tests and assessments to screen recruitment processes for bias and discrimination.

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4.Organise the recruitment processYou need to properly organise the recruitment process and educate personnel with anti-discrimination codes of practice and protocols.
Professional recruitment software like
Hiringmaster helps teams organise recruitment and HR resources to keep team members informed of bias and inclusion strategies.
Applications are managed from a central database, or ‘single source of truth’, that ensures everyone is treated fairly regardless of where they applied, etc.
Your action points:- Proper organisation in the recruitment process ensures that protocol doesn’t slip.
- Keep everyone informed of codes of practice.
- Use recruitment software to form a unified ‘single source of truth’ that helps recruiters apply diversity and inclusion strategies.
5.StandardisationBusinesses should create standardised policies. Criteria should be set
ahead of recruitment and passed on to everyone involved in the recruitment team.
For example, it might be handy to inform HR personnel of common unconscious biases to avoid in their communications with individuals.
Building a robust, standardised recruitment strategy for diversity and inclusion keeps everyone informed of the same principles.
Your action points:- Standardise policies and protocols to ensure continuity across the recruitment pipeline.
- Continually update and modernise policies based on recruitment data.
- Maintain a tight circle of accountability to ensure each team member is doing their bit to tackle discrimination.
